Following their 2021 acquisition by leading Dutch childcare provider Partou, Just Childcare and All About Children are rebranding as Partou UK. By bringing the two providers together under a single name, the group is signalling a united approach

Partou is the biggest childcare group in the Netherlands, a country renowned and consistently acknowledged for the quality of childcare. Backed up by a recent UNICEF report which ranked the country number one in child wellbeing, Partou helps lead the country’s charge for research-backed standards in early years care through its partnerships with top institutions such as the University of Utrecht.

The group’s expansion into the UK forms part of its mission to champion the highest possible standard of care for every child under five. Partou UK will benefit from access to the expertise and resources of over 700 childcare centres and 9000 team members across the UK and Europe.

“The insights and experience we gather from all of those settings are shared amongst us all, so that every child’s journey with us is a learning opportunity,” said UK managing director Samantha Rhodes.

“Having the support of a progressive group and the opportunity to draw from so much experience, expertise and resources will enable us to continually evolve our care, so we can learn and implement as we go, with children leading the way.”

Partou UK seeks to be the country’s leading voice in child development. “Our reach, listening approach and science-backing, positions us as a key stakeholder in UK society,” added Samantha. “We take that responsibility seriously. As the sector is put under increasing pressure to respond to our government’s childcare commitments, we’re determined to raise the bar for every child in the UK, not just those in our care.”

Alongside its commitment to childcare, Partou UK will continue to unveil its new brand identity across its settings today with new team uniforms unveiled and celebratory decoration alongside rebranded digital touchpoints. Updated signage, retaining unique setting identities but reflecting the unified brand, has been rolling out for the past few weeks and will continue to do so over the summer months.