Charlotte Stirling- Reed teams up with nursery caterers Zebedees
Sunday Times Bestseller and Joe Wicks’ go-to baby & child nutritionist, Charlotte Stirling – Reed, has joined nursery-catering company, Zebedees, as part of their campaign for healthier food within all nurseries throughout the UK.
Charlotte, founder of SR Nutrition consultancy practice, will be working exclusively with Zebedees to collaborate on menu development and to help raise awareness of the importance of healthy infant nutrition. Zebedees deliver lunchtime meals to nurseries, created from scratch and freshly cooked each morning, arriving hot and ready to serve.
Charlotte Stirling – Reed said:
“I’ve always wanted to team up with a nursery meal provider as I feel that I can be a helpful influence on what is going onto hundreds of little ones’ plates this way. I’m so pleased to be on board working with the team at Zebedees. I think they do a fantastic job as it is and I’m excited to get stuck in with Zebedees, supporting their menus and raising awareness of the importance of nursery food for young children. Watch this space for lots of exciting work that will hopefully help us change the status quo when it comes to nursery food provision!”
Children in full-time childcare can receive up to 90% of their daily food intake at nursery, so it is vitally important that children are offered balanced meals throughout the day when they are attending their childcare setting.
Director at Zebedees, Philip Oates stated:
“We have always promoted nutrition for children within nurseries and it is widely recognised that developing healthy eating habits in the Early Years is crucial, impacting on growth, development, behaviour and academic performance later in life. Developing a love for a wide range of foods in the early years sets the foundations for a balanced diet in adulthood. Yet, current guidance often falls short of parent expectations, particularly when it comes to desserts and we are currently reviewing our own pudding policy with Charlotte. We really want to help nurseries go above and beyond the current requirements and know that Charlotte is exactly the right person to help us do this.”
Philip Oates and Steve Parsons, recognised early on that many nurseries were struggling to provide balanced and hot lunchtime meals, largely due to limited kitchen space and time. In 1998 they set up Zebedees for delivery of lunchtime meals to nurseries, created from scratch and freshly cooked each morning, arriving hot and ready to serve. They have since grown their menu range to include a choice of hot or cold afternoon teas and other optional extras such as fruit boxes and salad boxes and meals for young babies from 6 months.
Date published: July 29, 2021