Global clothing brand Superdry has selected Busy Bees to provide discounted childcare to support its UK working parents. 

The partnership offers Superdry’s employees an affordable childcare solution, with a 20% discount on fees at any of Busy Bees’ national network of more than 350 nurseries, no registration fees and their first week of childcare free. 

Superdry’s people director, Suzie Noble, said: “Family is massively important to us, Gary Dear (International Reward Manager) and the team worked brilliantly to introduce a range of family-friendly working policies to ensure our working parents are able to deliver the best work of their career while they are with Superdry.  

“We also care passionately about building an ethical and sustainable business that contributes positively to society. That’s why partnering with Busy Bees, with their mission to give every child the best start in life, was an obvious choice for us.”  

Antony Morrison, business sales director at Busy Bees at Work, added: “High quality, reliable childcare is vital to allow working parents to focus on enjoying their working day, knowing that their children are having a brilliant experience in a safe environment.  

“Forward thinking companies like Superdry have recognised the value of creating a benefits package that helps to recruit and retain the best talent for their ongoing success and growth. We are delighted to partner with them to provide market-leading early years care and education for their working parents.”