Young Money launches ‘Money Heroes’ education programme

Young Money has this week launched its new Money Heroes financial education programme, centred around an innovative and sector-leading online platform designed to help teachers, providers and parents collaborate on the delivery of meaningful and fun home and school learning.

Developed with support from HSBC UK, the new programme aims to improve financial capabilities of one million children ages 3 to 11 over the next three years.

In addition to giving access to a steady stream of free, high-quality resources and guidance, parents can also track and share individual children’s learning plans on the platform – notably linking progress both inside and outside the classroom for the first time.

Sharon Davies, CEO of Young Enterprise and Young Money, commented: ‘The Covid-19 crisis has tested the financial resilience of many families as well as disrupted in-classroom learning, elevating the need for more flexible and effective financial education resources to help young people build financial capabilities for a changing world.

‘With support from our long-time programme partner HSBC UK, we have been able to develop Money Heroes as a bespoke and openly accessible platform that will evolve to help meet the needs of parents, teachers and young people, now and in the future.’

Stuart Haire, HSBC UK’s Head of Wealth and Personal Banking, stated: ‘We want to help children develop financial capabilities that will help them thrive for a lifetime, that is why developing innovative and impactful programmes like Money Heroes is so important.’

 Further data commissioned by Young Money includes:

  • 89% of 1,000 UK parents agreed that it’s important for their child to learn specifically about money both at home and at school
  • 76% of parents now view education as a shared responsibility between themselves and teachers.
  • 67% of parents have admitted that lockdown has made them realise that they need to be more involved in their child’s education.

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