Welcome Nurseries, the nursery group formed in 2019, is about to embark on a £1.5m rebrand and refresh of its nursery portfolio.
Currently with 31 settings, Welcome has always acquired existing settings, with 28 in the north of England, one in London and two in Colchester, Essex.
‘It’s fair to say that some of the settings require a refresh and update and other require more extensive works to extend and refurbish’, said Linda Cuddy, head of education and development.
‘We have developed a distinctive brand style to appeal to the modern parent and all of our settings are being rebranded to modernise them, whilst retaining the ‘family-feel’ that parents love.
‘Internally, we adopt a neutral natural colour scheme and prefer wooden resources and natural materials.
‘We are also paying attention to the outdoor environments as the garden often plays an important part in a parent’s decision when choosing a nursery.
Welcome Nurseries is the 13th largest childcare group in the country, according to the Nursery World 2021 League Table.